Samsung Weather,
made personal.
Samsung Electronics America
2025 – 2026
Product Design
AI & Personalization
Product Strategy
Weather tells us what’s outside. Not what it means for us.
Reimagining Samsung Weather as a more contextual experience, connecting weather with activity, health, and everyday signals to make recommendations more personally relevant.
Weather can tell us whether conditions are good for an activity, but it doesn’t necessarily know whether that activity matters to us. The same forecast can mean something entirely different depending on our routines, preferences, and physical readiness.
The Insight
73° ≠ the same for everyone
Weather tells us the conditions. But those conditions mean something different depending on who you are, how you feel, and what you're trying to do.
The Opportunity · Samsung’s Full Ecosystem
What if weather understood my context?
Samsung’s ecosystem brings weather, health, activity, and wearable signals together, creating an opportunity to make every forecast more personal.
Contextual Signals
From forecast to guidance
Each activity is dynamically weighted against these signals, helping surface the right activity, intensity, and weather guidance for that moment.
My Approach
Designing intelligence into the experience
Personalized Guidance on L1
Personalized guidance appears directly on the Weather L1 page, giving users a timely recommendation along with a quick reason why it’s relevant to them.
A Feed Shaped by Your Context
Each feed brings together the most relevant personal and environmental signals for the activity, moment, and user.
05
From Guidance to Action
Turn personalized guidance into a clear next step, helping users decide when to go, what to prepare for, and when to adjust their plans.
Across the Ecosystem
Intelligence shouldn’t live in one app.
Responsive by Design
Designed for every Galaxy
Thoughtfully adapted across screen sizes, layouts, and device contexts.
Results
Proposed in early 2025, key elements launched with One UI 7 that May, then evolved through real-world feedback into a more personalized direction pitched in 2026.
Extended beyond Weather across messaging, widgets, Samsung Health, Watch, and other Galaxy surfaces, bringing contextual guidance into the moments that matter.
Designed as Galaxy shifted toward more proactive, context-aware intelligence, within an AI ecosystem reaching 400M+ users globally by 2026.
